Art Deco hat, 1931 Pictorial Review Advertisement

I know the gal in the Pictorial Review is worried about her underarm odor and using the proper perspiration preparation as referenced in the advertisement for Ordorono. But I am just loving her hat! So classy art deco.

Pictorial Review May 1931, advertisement for Oro-Ro-No.

Vintage calote, calotte or Juliet caps. Vintage hats 1920s-1940s.

Calotte hats are rounded and fit close to the head. The capulet hats are also known as a Juliet cap, as in Romeo and Juliet-- Juliet's last name was Capulet. The skullcaps were popular in the 1920s through the 1940s and were made with a variety of materials and styles. Sometimes the hat had a stem on center top, a veil or a snood.

Take a look at the at the calot in the vintage advertisement  for Chesterfield cigarettes --

Some calottes are listed in The Vintage Hat Shop-

1940s calotte with snood

 

 

 

 

 

 

  

Brown calotte with back veil

1930s black calotte

Betty Co-Ed vintage hats-- 1930s, 1940s

Beginning in the 1930s smart and sporty hats were introduced called "Betty Co-Eds". These striking and stylish hats were especially appealing to the new era of college women. Note the label-- "Hats of Youth".

1940s McCalls fashions-- with hats, of course!

Take a peek at the 1939-40s fashions from McCall patterns.  Note the fitted midriff on each fashionable frock. Each dress has a unique and "perky" matching hat-- of course!

 

1930s tilt hat with one feather

Are you a fan of 1930s hats? Take a look at the feather tilt that was on the cover of McCalls Magazine in 1938. How dramatic! It would take confidence and style to wear such a fashion statement.  I certainly would have to try on this hat and do a bit of mirror modeling before listing it in The Vintage Hat Shop!

McCalls Magazine 1938

1933 Dodge and a tilt slouch hat.

Everything about this photo is classic. The 1933 Dodge, the setting, the gal driving. But my favorite item is the tilt slouch hat worn but the woman in red on the far right. Her entire outfit is so stylish!

1941 War Ad features Halo Hat

I enjoy looking through old magazines and I always get a kick out of finding pictures that match my hats!
The Woman's Home Companion June, 1941 issue had this ad for Greyhound Bus.

I had just purchased this 1930s halo clamshell hat.What are the chances?!

1930s halo clamshell hat

The hat is now listed in The Vintage Hat Shop. I will be glad to send along the 1941 advertisement to the person that purchases the hat.

1932 Swimsuit Fashion Layout-- Hats, too!

The 1932 swimsuit layout photo looks like a real party! Not only are the suits worn by the guys and gals unique but the hats are, too!  The red hat is my favorite. Which item of clothing do you like best?